PRODUCT DEVELOPMENT • RESEARCH TECHNOLOGY
Emotion Mapping
Own Product • 2020–2023
The Problem
- — Emotion Mapping tracks user journeys minute-by-minute, capturing every micro-emotion from first use to disposal—revealing deep UX insights.
- — When COVID hit in 2020 and home visits became impossible, our entire business model was suddenly in jeopardy.
My Approach
- — I saw an opportunity to solve multiple problems simultaneously: maintain business continuity, eliminate geographic constraints, reduce costs, and improve data quality.
- — I led the team to redesign the research protocol for asynchronous, self-administered completion while preserving methodological rigor.
- — I architected and built the digital platform MVP, iterating rapidly with our researchers as first users.
What I Delivered
- — Respondent App: A mobile web app that guides users through emotion capture with minimal cognitive load (cartoon emotion selector, voice memos, photo capture) with automated e-learning for onboarding.
- — Researcher Dashboard: Data tracking and analysis with custom algorithm generating real-time emotion timelines.
- — Client Portal: An interactive environment enabling demographic filtering, data drill-down, and multimedia exploration.
The Impact
60% reduction
in operational time per study, enabling competitive pricing at international scale
Improved Data
by eliminated observer effects and capturing reactions in natural environments
Business Model
Transformed the agency service from time-based consultancy to a scalable, tech-enabled service
